Primary Audience
To find out who our target audience is, we looked at rating reports of films that are similar to ours on the IMBd website:
Firstly we looked at Man Bites Dog, who is our main inspiration in our thriller. In terms of film style as well as in terms of the killer:
The main audiences of "Man Bites Dog" are male between 20 and 40 years old.
Then we looked at "Silence of the Lambs", because Hannibal Lecter, a character in this movie, is one of our main inspiration for our killer:
The main audiences of "Silence of the Lambs" are male and between 20 and 30 years old.
For the same reasons we looked at the rating reports of "Silence of the the Lambs" we looked at the reports of the TV-drama "Hannibal"
The main audiences of the TV-Drama "Hannibal" are male and between 20 and 30 years old.
We learned out of this research that the main and primary target audiences of thrillers with the same sub-genre as our thriller are male and about between 20 and 30 years old.
So we are going to use an attractive, young woman as our victim, to lure men in this age range, who will fancy her.
So will cast a young, female teacher or an A2 girl for our thriller.
Primary Audience
I've created a model of our perfect audience member:
This is Robin. He is 21 years old and our optimal audience member. He is a huge fan of thrillers and his favourite film is "The Silence Of The Lambs"
He lives in London, where he studies film at the King's College.
His girlfriend, Sarah, likes the same kind of films. They are often going out to the movies. Mainstream cinemas as well as independent cinemas.
Because he studies film in England he has close contact to the independent movie business in Britain and knows other people at his university, who are interested in niche-audience, low budget independent films.
Moreover his father is rich, shares the same enthusiasm for thrillers about socio or psychopathic serial killers and really likes our movie and is willing to financially support us distributing our thriller in other countries.
Secondary Audience
In order to wider our target audience we did a research on secondary target audiences. As secondary target audiences are often build out of family and friends of the primary audience we tried to also wider it to a younger audience of lower and upper sixth students as they are more open for new and independent idea and will like the black humoured and violent side in it. Moreover they are more familiar with the internet, the main place of marketing fro our thriller, and are so more likely to find and to get interested into our thriller.
Questionnaires given to AS and A2 students at our school supported our theory as they are generally very interested to watch a black humoured thriller about cannibals.
Here is the Questionnaire:
What's your favourite movie genre?
What is your favourite thriller sub-genre?
What are your to 5 thrillers?
Here a list of answers, that occurred more often than the others:
- The Departed
- Seven
- Shutter Island
- Memento
- Insidious
- Silence Of The Lamps
- Inception
- Black Swan
- Basic Instinct
- Taken
What was the last thriller you saw?
Here are just some examples of answers:
- Prisoners
- Gravity
- Hanna
- Reservoir Dogs
- Seven
- Leon
- Sweeney
What do you except when you watch psychological thriller?
Here again some answers that occurred more often than others:
- To be interesting and scary
- Mind Games
- Insanity and crazy characters
- Manipulation
- Plot twist
- Something that confuses you and makes you think
- leaving questions in the audience
What do you except from thriller with black humoured elements?
Here again some answers that occurred more often than others:
- To be scary but also to treat the fear in a funny way
- Making the audience unsure whether they should laugh or not
- Contrapuntal music
- Making you to want to throw up and laugh at the same time
Would you watch a black humoured psychological crime thriller about a cannibal?
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